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How to get more views/impressions on your eBay listings

1. Optimize Your Titles

  • Research Keywords: Use eBay’s search bar and tools like Google Keyword Planner or eBay’s Terapeak to find terms buyers commonly search for.
  • Structure Your Title Properly:
    • Include the most critical details first (brand, model, condition).
    • Avoid words like “Look!” or “Rare” unless they truly add value.
    • Example: Instead of “Beautiful Handbag,” use “Michael Kors Leather Handbag Brown Large Tote Purse”.
  • Use all 80 characters allowed in the title for maximum search exposure.

2. Enhance Your Photos

  • Lighting: Use natural light or a lightbox for clear and bright images.
  • Background: Use a plain white background (eBay even offers an AI tool to remove backgrounds).
  • Image Quality:
    • Photos should be at least 800 pixels on the longest side.
    • Avoid blurry or pixelated images.
  • Multiple Images: Include at least 5-7 photos:
    • Front, back, sides, top, and bottom.
    • Show close-ups of any unique features or imperfections.
  • Mobile-Friendly Photos: Check your listing on a phone to ensure images display properly.

3. Write a Compelling Description

  • Start Strong: The first sentence should highlight the item’s best feature (e.g., “Brand new with tags, this Samsung Galaxy S21 offers cutting-edge technology and stunning design.”).
  • Be Detailed:
    • List key features and benefits.
    • Example for a laptop: “Features 16GB RAM for smooth multitasking, 512GB SSD for fast storage, and a 15.6” HD screen for crystal-clear visuals.”
  • Formatting:
    • Use bullet points for clarity.
    • Keep paragraphs short for readability.
  • Honesty: Clearly state the condition of the item and disclose any flaws (e.g., “Small scratch on the back, but it does not affect functionality.”).

4. Competitive Pricing

  • Research Competitors:
    • Search for similar items using eBay’s filters (e.g., sold listings).
    • Price slightly lower than your competitors for higher visibility.
  • Psychological Pricing:
    • Use prices ending in .99 or .95 (e.g., $19.99 instead of $20).
  • Best Offer: Enable this option to encourage buyers who want to negotiate.

5. Offer Free or Discounted Shipping

  • Why It Matters:
    • Listings with free shipping rank higher in eBay search results.
    • Buyers prefer free shipping, even if the cost is factored into the item price.
  • How to Offer It:
    • Use eBay’s shipping calculator to estimate costs accurately.
    • If free shipping isn’t feasible, offer discounted rates or flat-rate shipping.

6. Promote Your Listings

  • What It Is: eBay Promoted Listings lets you pay a small percentage to boost your listing’s visibility.
  • How to Use:
    • Start with a promotion rate of 2-5%.
    • Experiment with higher rates for competitive categories.
    • Use eBay’s “Suggested Rate” feature to find the ideal percentage.
  • Track results in the Seller Hub to see how promotions impact impressions.

7. Adjust Item Categories

  • Why It Matters: Being in the wrong category can make your listing nearly invisible.
  • How to Check:
    • Use eBay’s suggested categories when creating your listing.
    • Example: A laptop should be in Computers/Tablets & Networking > Laptops & Netbooks.
  • Pro Tip: If your item could fit into multiple categories (e.g., antiques or home decor), pick the one with higher traffic.

8. Use Item Specifics

  • What Are They?: Item specifics are details like brand, size, material, color, and condition.
  • Why They’re Crucial:
    • They help eBay match your listing to buyer searches.
    • Listings without specifics rank lower in search results.
  • How to Use Them:
    • Fill out every field, even if optional.
    • Example: For a shirt, include sleeve length, material, fit, and pattern.

9. Write a Return Policy

  • Why It Helps:
    • Buyers trust sellers who offer returns.
    • Listings with return policies rank higher in eBay’s algorithm.
  • How to Offer:
    • Start with a 30-day return policy.
    • Clearly state who pays for return shipping (you or the buyer).

10. Build Seller Reputation

  • What to Do:
    • Deliver items quickly and as described.
    • Communicate promptly with buyers.
    • Avoid canceling orders unless absolutely necessary.
  • Why It Matters:
    • Positive feedback builds trust and boosts search visibility.
  • Pro Tip: After a successful transaction, politely ask buyers for feedback.

11. Monitor and Revise Listings

  • Use eBay’s Seller Hub:
    • Check performance metrics like impressions, views, and sales.
  • Revise Poor-Performing Listings:
    • Try changing titles, adding new photos, or lowering prices.
    • Run small experiments to see what works.

12. Promote Listings on Social Media

  • Share your eBay store or listings in relevant Facebook groups, Instagram Stories, or Twitter.
  • Use hashtags to reach a broader audience (e.g., #eBayDeals, #OnlineShopping).

13. Check for Hidden Issues

  • Ensure your listings are active and not in draft or review status.
  • Check for eBay policy violations (e.g., banned items, improper descriptions).

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