How to Set up a Facebook Business Page
Step 1: Choose or Create a Personal Facebook Account
Facebook Business Pages differ from personal profiles or user accounts; they are managed by personal accounts known as Page administrators. It’s possible to have multiple administrators for a single Page, which can be set up later.
You have two options: use your existing personal Facebook account or create a new one using your work email if you prefer to keep your personal and professional lives separate. (If last year’s holiday party comes to mind, it might be wise to keep them separate.)
Log into your chosen account, then either click on the Create a Page link or navigate to the Pages menu from your Facebook account.
Step 2: Enter Your Business Info
Now it’s time to fill out your new Facebook business profile with all the essential information. Start by entering the name for your Page, which is likely the name of your business (e.g., Bean Squeezer Coffee). If you’re creating a Page for a specific branch or aspect of your business, you might opt for a more specific name, like Bean Squeezer Coffee Miami Beach. Alternatively, if the Page is dedicated to a specific aspect, such as updates about a mascot, a name like Beanie The Bean Awareness Bean might be appropriate.
Next, choose the category that best describes your business—options include Food & Drink, Media, Footwear Store, among others.
Although the Bio section is optional, it’s a good idea to fill it out early. Including keywords in your bio can improve your social SEO. For example, “Miami’s favorite South Beach coffee shop!” is more discoverable than “A cool place to hang.”
When you’re ready, click the blue Create Page button to proceed to the next step. Remember, you can always update these details later, so don’t worry about getting everything perfect right away.
Step 3: Enter Your Contact Details
In this stage, you will add your contact information to your Facebook business page. Input your website URL, phone number, and email address. Keep in mind that this information will be publicly accessible, so ensure you’re comfortable with sharing it.
If you have a physical location, you can enter your address at this point. Additionally, you can specify your operating hours if applicable. Remember, you can always add, change, or remove this information later.
When you’ve entered all the necessary details, click Next to proceed.
Step 4: Add Visuals and an Action Button
Now it’s time to make your Facebook Business Page visually appealing. Like a personal Facebook profile, your Business Page will look more professional with a profile photo and a cover image.
4.1. Add a Profile Photo
- Use your business logo for the profile picture. This will be the image that appears with your posts, comments, and messages, so it should clearly represent your brand.
- Profile Picture Size: The image will be cropped to a circle and displayed at 170×170 pixels on desktop.
4.2. Add a Cover Photo
- The cover photo is a larger banner image that appears at the top of your page. Choose something that showcases your brand or highlights key aspects of your business.
- Cover Photo Size: The recommended dimensions are 851×315 pixels.
4.3. Add an Action Button
- Below the image upload areas, you’ll find the Add Action Button option. Click on it to add a call-to-action button to your page.
- Select an action that fits your business needs, such as “Start Order,” “Send Message,” or “Get Tickets.”
- Depending on the selected action, you may need to connect your Facebook Page to relevant software or platforms (e.g., reservation systems, e-commerce platforms).
These visuals and the action button will help make your Facebook Business Page engaging and functional for visitors.
Step 5: Invite Your Friends to Like Your Page
Once you start creating engaging content on your Facebook Business Page, your follower count will naturally grow. However, it’s important to build an initial audience base to get the ball rolling. Before you officially launch your Page, take the opportunity to invite your Facebook friends to like and follow it.
5.1. Use the Invite Feature
- Navigate to your Facebook Business Page.
- On the right-hand side, you’ll see an option to Invite Friends. Click on it.
- Select the friends you want to invite from your friend list. You can invite them individually or in bulk.
5.2. Personalize Your Invitations
- Consider sending a personalized message along with your invitations. This adds a personal touch and encourages your friends to support your new page.
Inviting your friends helps to create an initial audience that can engage with your content, providing a solid foundation for further growth.
Step 6: Set Your Notification Preferences
To stay informed about activity on your page, it’s important to configure your notification settings. By enabling notifications, you’ll receive updates about your Facebook Business Page even when you’re logged into your personal profile.
6.1. Enable Page Notifications
- Navigate to the Settings menu on your Facebook Business Page.
- Look for the Notifications section.
- Toggle the Page notifications on your profile option to ensure you receive updates about page activity directly on your personal Facebook profile.
6.2. Manage Marketing and Promotional Preferences
- In the same Notifications section, you can choose to opt in or out of receiving marketing and promotional materials from Meta products and services.
- Decide whether you’d like to receive emails and updates about new features, tools, and promotional offers.
Staying informed through notifications will help you manage your page more effectively and ensure you don’t miss any important interactions.
Once you’ve configured your settings to your liking, click Done to save your preferences.
Step 7: Customize Your Facebook Business Page
Even after hitting “Done,” there are still optional customizations to enhance your page.
7.1. Edit Details
- Click the Edit details button.
- Here, you can provide more information to help followers understand your business better.
- Contact Information: Toggle your contact details on or off as needed.
- Service Area and Pronouns: Add details about your service area or pronouns.
- Price Range and Services: Specify your price range and details about the services you offer.
7.2. Manage Sections
- Navigate to the top menu and click on More.
- Select Manage sections.
- Here, you can choose which sections are publicly visible.
- For instance, you can uncheck Reviews given if you prefer not to display your reviews.
Customizing these sections ensures that your page reflects your business accurately and provides relevant information to your audience.
Step 8: Adjust Your Privacy Settings
To ensure your Facebook Business Page operates according to your preferences, you’ll need to configure the privacy settings.
8.1. Access Privacy Settings
- On the left-hand side of your page, select Settings.
- Click on Privacy.
8.2. Customize Privacy Options
- Here, you can adjust various settings to control the visibility and interactions on your page:
- Posting Permissions: Decide whether you want to allow others to post on your page freely or restrict this capability.
- Review Settings: Choose if you want followers to leave reviews of your business. You can enable or disable this feature based on your comfort level.
These settings can be toggled on or off at any time, but it’s beneficial to consider your preferences before fully launching your page.
Adjusting these privacy settings will help you maintain the desired level of control over interactions on your Facebook Business Page.
Step 9: Link Your Instagram Page
If you also have an Instagram Business Page, it’s beneficial to link it to your Facebook Business Page. This integration allows you to manage both platforms from one place, including features like your Instagram Shopping catalog.
9.1. Access Linked Accounts
- Navigate to Settings on your Facebook Business Page.
- Click on Linked Accounts.
9.2. Connect Instagram Account
- Tap Connect Account.
- Follow the on-screen prompts to log in to your Instagram account and link it to your Facebook Business Page.
Linking your accounts streamlines management and enhances your social media strategy by combining the strengths of both platforms.
Step 10: Start Posting!
Congratulations, you’ve successfully created your Facebook Business Page! Now it’s time to start sharing content and engaging with your audience.
10.1. Create Your First Post
- You can post on your Page just like you would on your personal profile. Use a mix of text, photos, links, polls, or even go Live to connect with your audience in real-time.
- Focus on providing value to your followers rather than just pushing sales. Aim to entertain, inform, or inspire your audience.
10.2. Content Ideas
- Text Posts: Share updates, news, or tips related to your business.
- Photos: Post high-quality images of your products, behind-the-scenes shots, or team photos.
- Links: Share links to your blog posts, website, or other relevant content.
- Polls: Engage your audience by asking for their opinions or feedback.
- Live Videos: Host live sessions to interact with your audience directly.
For more detailed strategies, refer to our comprehensive guide on Facebook marketing. Here’s the TL;DR: offer your followers value, not just a constant sales pitch. Entertain, inform, or inspire them.
To help you get started, try out these 16 Facebook post ideas and watch the engagement grow.
Pro Tip: Boosting Your Posts
- To extend the reach of your posts beyond your existing audience, consider boosting your posts. This paid feature can help increase visibility and engagement.
Scheduling Tools
- If you feel the pressure to post something creative every day, consider using scheduling tools like Hootsuite. These tools can help you plan and schedule your posts in advance, ensuring a consistent content flow without the daily stress.
Start posting now and watch your audience grow!
How to Add an Admin to a Facebook Page
Step 1: Login as Your Page
- First, log in to your personal Facebook account.
- Click on the Menu icon (the circle with nine dots in the top right-hand corner).
- Select Pages from the dropdown menu.
- Choose your new Facebook Business Page from the list.
Step 2: Open the Page Access Menu
- On the left-hand side of the screen, click on Settings.
- Navigate to Page Access.
- You will see the access management menu with options for granting different levels of permissions.
These steps will allow you to add new admins and manage the roles and permissions on your Facebook Business Page.
Step 3: Add a New Admin
- Click on the Add New button in the relevant category (either for Facebook access or task access).
Adding for Facebook Access
- Search for your new admin by name.
- Click on the correct account from the search results.
- Decide whether you want to toggle the Full Control option.
- For full control, the admin can manage all aspects, including giving access to others, managing content, ads, and insights.
Adding for Task Access
- Search for your new admin by name.
- Select the specific tasks you want this person to perform, such as managing content, responding to messages, or viewing insights.
- Click on Give Access.
- You may be prompted to re-enter your Facebook password for security reasons.
Adding a Community Manager
- To invite someone to manage your stream, click Manage next to Community Managers.
- Tap Add Community Manager and type in the name of the community member you want to invite.
- They will receive an invite in their Facebook notifications for this new role, which they can accept or decline.
Step 4: Add Admins to Meta Business Suite
To manage collaborators who need access for financial or other specialized tasks, you’ll want to add them as Business Admins in Meta Business Suite. Here’s how to do it:
Step 1: Access Meta Business Suite
- Go to Meta Business Suite from your Facebook dashboard.
- Scroll down and click on the Create a Business Account button.
Step 2: Set Up Business Account
- Fill out the form with your name and contact information.
- Click Next.
Step 3: Add Administrators
- Enter the email addresses of the administrators you want to add.
- Select the type of access: either Employee Access or Business Admin Access.
Access Types Explained:
- Employee Access: Can manage the specific business assets they are assigned to.
- Business Admin Access: Has full control over the business account, including financials and settings—a significant responsibility.
By assigning the appropriate level of access, you ensure that each collaborator has the tools they need without compromising your business’s security and operations.
Following these steps will allow you to add and manage administrators on your Facebook Business Page effectively.
Helpful Tips for Managing a Facebook Business Page
Managing a Facebook Business Page effectively can help you build a strong online presence and engage with your audience. Here are some tips for new Facebook Business Page users:
1. Consistent Posting
- Frequency: Aim to post regularly, whether it’s daily, several times a week, or weekly. Consistency is key.
- Timing: Use insights to determine when your audience is most active and schedule posts accordingly.
2. Engage with Your Audience
- Respond to Comments: Engage with your followers by responding to their comments and messages promptly.
- Encourage Interaction: Ask questions, run polls, and encourage discussions to boost engagement.
3. Use High-Quality Visuals
- Photos and Videos: Share high-quality photos and videos to make your posts more attractive and engaging.
- Live Videos: Utilize Facebook Live to interact with your audience in real-time, showcase behind-the-scenes content, or host Q&A sessions.
4. Leverage Facebook Insights
- Analytics: Regularly check Facebook Insights to understand your audience’s behavior, post performance, and engagement metrics.
- Adjust Strategies: Use the data to adjust your content strategy and improve your posts’ effectiveness.
5. Promote Your Page
- Invite Friends: Start by inviting your friends to like your page.
- Cross-Promotion: Promote your Facebook page on your other social media platforms, website, and email newsletters.
- Boost Posts: Consider using Facebook Ads to boost your posts and reach a wider audience.
6. Utilize Facebook Tools
- Meta Business Suite: Manage all your business assets, including Facebook and Instagram, from one place.
- Scheduling Tools: Use scheduling tools like Hootsuite or Facebook’s native scheduling feature to plan and automate your posts.
7. Content Variety
- Diverse Content: Mix up your content with text posts, images, videos, stories, and links to keep your audience engaged.
- Value-Driven Content: Offer valuable content that educates, entertains, or inspires your audience rather than just promotional posts.
8. Set Up Automated Responses
- Instant Replies: Use Facebook’s automated response feature to send instant replies to messages and let customers know you will get back to them soon.
9. Monitor Competitors
- Competitive Analysis: Keep an eye on what your competitors are doing on their Facebook pages. Learn from their successes and mistakes.
10. Stay Updated
- Facebook Updates: Keep up with Facebook’s updates and new features to make the most out of your business page.
By following these tips, you can effectively manage your Facebook Business Page and create a strong, engaging presence for your brand.